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Nexon puts millions into SEGA Sammy along with 4 others

Raking in the cash

South Korean company Nexon announced back in June 2020, plans to invest $1.5 billion into entertainment companies, including SEGA. One would assume to help the financial crunch caused by the Covid-19 pandemic. Hasbro, Bandai Namco, Konami and SEGA Sammy were listed by name to receive some of the cash. The companies will receive a total of $874 Million, with the exact count given to each company unknown.

Nexon went on to say that these are “long-term friendly investments”. Along with that there is “no intention of acquisition or activism.” making it abundantly clear that a buy out of these companies are not on the table. He also said the following:

“These investments reflect our respect for management teams that create and grow global properties over a period of years and decades. We believe that each has potential to capitalise on the secular shift from linear formats to interactive entertainment.”

Nexon invests $874m in Bandai Namco, Konami, Sega and Hasbro | GamesIndustry.biz

Out of these businesses, Bandai Namco is in the best financial shape as the company raised it’s revenue forecast of 2021 to the tune of $6.6 Billion. Konami’s arcade business took a hit due to widespread arcade closures, but it’s overall games business peaked. From March to the end of December revenue was up by 33% to $1.3 Billion.

The company that ended the best was SEGA, which ended the same time frame up 77%. This is even after a announcement about how half of it’s current games have been delayed in 2020.

William Blanton

A huge fighting game fan, (Even though he sucks at them.) Pokemon lover, and content creator of 14 years. He has gone on record saying he would never play any of the Souls games.
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