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SEGA signs deal with TOMY to make Sonic plushies

Sonic is the fastest thing alive, and now he’s aiming for squishiest too! This week, SEGA announced their partnership with TOMY International to create plushies from the Hedgehog universe. Your favorite characters will join their Nintendo counterparts from TOMY’s Club Mochi-Mochi line.

Here’s what SEGA of America licensing manager Michael Cisneros had to say:

“TOMY has a long-standing reputation for high-quality plush toys not only in the industry but is well revered with Sonic collectors as well…We’re thrilled to re-partner with them to create this unique line for Sonic the Hedgehog. Fans have embraced Sonic in so many different mediums, and these super-soft, Club Mocchi-Mocchi- plushies will be ones they can hug and cherish for years to come.”

Right now, TOMY’s website lists one specific plushie as a Target exclusive. For only $38.99 you too can sleep on his noggin.

Marcin Gulik

Live and learn everyday. Dreamcast and Shenmue are the epitome of gaming!
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