SEGA announces agreement with Sanrio for games in Japan

SEGA Networks Japan has announced an agreement with Sanrio for a proyect collaboration to be released in January 2016. SEGA Networks will be able to use Sanrio IPs and characters for this new possible mobile app/game. There has also been implied that a new character created by both companies might debut in this project with merch and other commercialization uses. The project is currently titled “WITH Sanrio“.


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