Get ready for the Sonic Movie Build-a-Bear plush

The Sonic Movie hits most theaters tonight and across the country on Valentine’s Day at the speed of sound! SEGA and company are plastering Sonic’s name across every brand they can think of, with Build-a-Bear Workshop jumping on the Sonic train next.

The basic Sonic plush will cost you $29, with extra costs for sound and other accessories (like clothes). The ultimate bundle includes a gold ring, sneakers, and sound chip for $53.

You can grab your own Sonic plush here and check out all of the blue blur’s different angles in the gallery below.